3 Easy Ways to Nurture Potential Client Relationships for Future Growth
The Problem
Missed opportunities to follow up with potential clients will hinder your company’s future growth. An understandable challenge given everyone's busy schedules.
The Solution
If you're collecting business cards (or e-cards) during your travels, make sure those new contacts are added to your database and indicate how you met them.
Send a follow-up email with more information about you, your services, and your company.
Make sure your new contacts are on your email distribution list to receive future communications like blogs.
Taking these three steps keeps you on the potential client’s radar with regular communications that you could not realistically achieve otherwise. Following these steps also helps you identify how the relationship originated, which could inform your future marketing efforts.
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